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      <image:title>How It All Began</image:title>
      <image:caption>Ruth Rands, founder and CEO of Herd Wool and Wear in a felt hat in a forest</image:caption>
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      <image:title>Shooting A/W20 Collection</image:title>
      <image:caption>Stephanie Sian Smith photographer takes photos of the Herd Wyre collection on location at Wyresdale</image:caption>
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      <image:title>Too Good To Be True</image:title>
      <image:caption>Raw Bluefaced Leicester Fleece </image:caption>
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  <url>
    <loc>https://www.herdwear.co/blogs/journal/counting-sheep-by-philip-walling-pub-2015</loc>
    <lastmod>2020-10-21T14:22:42+01:00</lastmod>
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      <image:title>Counting Sheep by Philip Walling, pub. 2015</image:title>
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  <url>
    <loc>https://www.herdwear.co/blogs/journal/precious-raw-materials-seaweed-and-wool</loc>
    <lastmod>2020-11-24T13:00:00+00:00</lastmod>
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      <image:title>Precious raw materials: seaweed and wool</image:title>
      <image:caption>Image of dried wild sugarkelp seaweed and greasy bluefaced leicester fleece</image:caption>
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      <image:title>GRAZIA features Herd</image:title>
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  <url>
    <loc>https://www.herdwear.co/blogs/press/country-town-house-newsletter-mention</loc>
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      <image:title>Country &amp; Town House newsletter mentions HERD</image:title>
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  <url>
    <loc>https://www.herdwear.co/blogs/press/herd-featured-in-the-lust-list-at-pebble-magazine</loc>
    <lastmod>2023-09-19T13:04:19+01:00</lastmod>
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      <image:title>Herd featured in the Lust List at Pebble Magazine</image:title>
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  <url>
    <loc>https://www.herdwear.co/blogs/press/herd-is-featured-in-stylists-knitwear-edit</loc>
    <lastmod>2023-09-19T13:04:00+01:00</lastmod>
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      <image:title>HERD is featured in Stylist&apos;s knitwear edit</image:title>
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  <url>
    <loc>https://www.herdwear.co/blogs/press/herd-featured-in-the-telegraph-on-sunday</loc>
    <lastmod>2023-09-19T13:03:41+01:00</lastmod>
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      <image:title>HERD featured in The Telegraph on Sunday</image:title>
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    <loc>https://www.herdwear.co/blogs/press/ruth-rands-advises-on-knitwear-care-in-the-sunday-times-style-magazine</loc>
    <lastmod>2023-09-19T13:03:24+01:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0420/9557/5195/articles/IMG_8738.jpg?v=1610469341</image:loc>
      <image:title>Ruth Rands advises on knitwear care in the Sunday Times Style magazine</image:title>
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  <url>
    <loc>https://www.herdwear.co/blogs/journal/rosanna-falconer-looks-ahead-to-sustainability-in-2021-for-eco-age</loc>
    <lastmod>2021-01-20T18:16:44+00:00</lastmod>
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      <image:title>Rosanna Falconer looks ahead to Sustainability in 2021 for Eco-Age</image:title>
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  <url>
    <loc>https://www.herdwear.co/blogs/journal/spotlight-on-natural-dyes-for-earth-day-2021-%F0%9F%8C%8D</loc>
    <lastmod>2021-04-15T13:31:48+01:00</lastmod>
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      <image:title>Spotlight on natural dyes for Earth Day 2021 🌍</image:title>
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  <url>
    <loc>https://www.herdwear.co/blogs/journal/herd-rebuilding-the-british-wool-industry</loc>
    <lastmod>2021-04-26T12:00:00+01:00</lastmod>
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      <image:title>Herd: Rebuilding the British wool industry</image:title>
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  <url>
    <loc>https://www.herdwear.co/blogs/journal/local-natural-regenerative</loc>
    <lastmod>2021-05-18T19:30:01+01:00</lastmod>
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      <image:title>LOCAL, NATURAL, REGENERATIVE</image:title>
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  <url>
    <loc>https://www.herdwear.co/blogs/journal/exploring-the-madder-root</loc>
    <lastmod>2021-06-17T10:30:00+01:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0420/9557/5195/articles/Madder_roots.jpg?v=1622718231</image:loc>
      <image:title>Exploring the Madder Root</image:title>
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  <url>
    <loc>https://www.herdwear.co/blogs/journal/the-shop-a-pop-up-by-sbt</loc>
    <lastmod>2021-08-27T14:00:21+01:00</lastmod>
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      <image:title>The Shop - a Pop-Up by SBT</image:title>
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  <url>
    <loc>https://www.herdwear.co/blogs/journal/harvesting-in-the-wild</loc>
    <lastmod>2021-09-27T14:07:08+01:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0420/9557/5195/articles/Ruth_Herdwear_Aug_21-15.jpg?v=1632748008</image:loc>
      <image:title>HARVESTING IN THE WILD</image:title>
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  <url>
    <loc>https://www.herdwear.co/blogs/journal/knits-for-the-planet</loc>
    <lastmod>2021-11-03T17:00:01+00:00</lastmod>
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      <image:title>Knits for the planet</image:title>
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  <url>
    <loc>https://www.herdwear.co/blogs/journal/a-festive-pop-up-kings-road-chelsea</loc>
    <lastmod>2021-11-24T17:15:34+00:00</lastmod>
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      <image:title>A festive pop-up, Kings Road Chelsea</image:title>
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  <url>
    <loc>https://www.herdwear.co/blogs/journal/our-seasonal-gifting</loc>
    <lastmod>2021-11-30T13:30:00+00:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0420/9557/5195/articles/HERD03_AW21_LowRes-6435.jpg?v=1637778343</image:loc>
      <image:title>Our seasonal gifting guide is live!</image:title>
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  <url>
    <loc>https://www.herdwear.co/blogs/press/local-hero-by-the-times-luxx</loc>
    <lastmod>2023-09-19T13:02:42+01:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0420/9557/5195/articles/HERD_TIMES_LUXX-1.jpg?v=1637774864</image:loc>
      <image:title>Local Hero by The Times LUXX</image:title>
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  <url>
    <loc>https://www.herdwear.co/blogs/journal/happy-new-year</loc>
    <lastmod>2022-01-12T11:00:01+00:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0420/9557/5195/articles/HERD_2020_LOCATION_LR_WEB-2200.jpg?v=1641903165</image:loc>
      <image:title>Happy New Year!</image:title>
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  <url>
    <loc>https://www.herdwear.co/blogs/press/recent-herd-press</loc>
    <lastmod>2023-09-19T13:00:56+01:00</lastmod>
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      <image:title>Press update 💚</image:title>
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  <url>
    <loc>https://www.herdwear.co/blogs/journal/native-by-patrick-laurie</loc>
    <lastmod>2022-09-11T15:30:58+01:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0420/9557/5195/articles/IMG_1134.jpg?v=1662906312</image:loc>
      <image:title>Native, by Patrick Laurie</image:title>
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  <url>
    <loc>https://www.herdwear.co/blogs/journal/aw22-shoot</loc>
    <lastmod>2022-09-11T15:42:19+01:00</lastmod>
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      <image:title>AW22 Shoot</image:title>
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  <url>
    <loc>https://www.herdwear.co/blogs/journal/happy-birthday-to-herd</loc>
    <lastmod>2022-10-06T07:00:01+01:00</lastmod>
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      <image:title>Happy Birthday to HERD!</image:title>
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  <url>
    <loc>https://www.herdwear.co/blogs/journal/whats-all-the-fluff</loc>
    <lastmod>2022-10-10T07:00:00+01:00</lastmod>
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      <image:title>What&apos;s all the fluff?</image:title>
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  <url>
    <loc>https://www.herdwear.co/blogs/journal/founder-ruth-rands-piece-for-fashion-roundtable-on-why-wool</loc>
    <lastmod>2023-10-02T09:59:07+01:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0420/9557/5195/articles/HERD_Founder_Shot_-_Ruth_Rands_2bcb247d-a6da-4176-b4f4-514363cbf0c3.jpg?v=1696237128</image:loc>
      <image:title>Founder Ruth Rands for Fashion Roundtable on &apos;why wool&apos;?</image:title>
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  <url>
    <loc>https://www.herdwear.co/blogs/press/herd-in-the-ft-how-to-spend-it</loc>
    <lastmod>2023-09-19T13:02:16+01:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0420/9557/5195/articles/FT4.jpg?v=1667570020</image:loc>
      <image:title>HERD in the FT How To Spend It</image:title>
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  <url>
    <loc>https://www.herdwear.co/blogs/journal/dye-plant-wonderful-weld</loc>
    <lastmod>2022-11-17T00:53:07+00:00</lastmod>
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      <image:title>Dye Plant: Wonderful Weld</image:title>
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  <url>
    <loc>https://www.herdwear.co/blogs/press/herd-in-the-evening-standard-planet-friendly-brit-knits</loc>
    <lastmod>2023-09-19T13:01:11+01:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0420/9557/5195/articles/ES__Digital.png?v=1668899240</image:loc>
      <image:title>HERD in The Evening Standard: planet-friendly Brit knits</image:title>
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  <url>
    <loc>https://www.herdwear.co/blogs/press/herd-in-country-and-town-house-magazine</loc>
    <lastmod>2023-09-19T13:02:01+01:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0420/9557/5195/articles/C_THouse.png?v=1668899880</image:loc>
      <image:title>HERD in Country and Town House Magazine</image:title>
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  <url>
    <loc>https://www.herdwear.co/blogs/press/herd-featured-in-country-and-townhouses-great-british-brands-2023</loc>
    <lastmod>2023-09-19T13:00:23+01:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0420/9557/5195/articles/Screenshot_2023-01-13_at_10.01.36.png?v=1674220356</image:loc>
      <image:title>HERD featured in Country and Townhouse&apos;s Great British Brands 2023</image:title>
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  </url>
  <url>
    <loc>https://www.herdwear.co/blogs/journal/future-fashion-expo</loc>
    <lastmod>2023-09-19T13:00:01+01:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0420/9557/5195/articles/x18mSpiDSy6SxLL5uS5cPg.jpg?v=1695124165</image:loc>
      <image:title>Future Fashion Expo</image:title>
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  </url>
  <url>
    <loc>https://www.herdwear.co/blogs/journal/bluefaced-leicester</loc>
    <lastmod>2023-10-02T18:04:33+01:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0420/9557/5195/articles/HERD_AW23_SSS_LRS04-5336.jpg?v=1695125377</image:loc>
      <image:title>Bluefaced Leicester vs Merino</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.herdwear.co/blogs/journal/the-art-of-repair</loc>
    <lastmod>2023-09-20T07:30:01+01:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0420/9557/5195/articles/IMG_8002.jpg?v=1695126052</image:loc>
      <image:title>&apos;The Art of Repair&apos; by Molly Martin</image:title>
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  </url>
  <url>
    <loc>https://www.herdwear.co/blogs/journal/plant-dye-logwood</loc>
    <lastmod>2023-09-22T07:30:54+01:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0420/9557/5195/articles/download_1.jpg?v=1695126694</image:loc>
      <image:title>Plant Dye Logwood</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.herdwear.co/blogs/news/happy-3rd-birthday-herd</loc>
    <lastmod>2023-10-06T01:00:01+01:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0420/9557/5195/articles/HERD_AW23_SSS_LRS03-5544.jpg?v=1696495318</image:loc>
      <image:title>Happy 3rd Birthday HERD!</image:title>
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  <url>
    <loc>https://www.herdwear.co/blogs/journal/interview-with-author-alice-v-robinson</loc>
    <lastmod>2024-03-01T09:03:56+00:00</lastmod>
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      <image:title>Interview with author Alice V. Robinson</image:title>
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  <url>
    <loc>https://www.herdwear.co/blogs/journal/how-we-dye</loc>
    <lastmod>2024-04-03T17:10:15+01:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0420/9557/5195/articles/IMG_7797.jpg?v=1712160575</image:loc>
      <image:title>Our colours</image:title>
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  <url>
    <loc>https://www.herdwear.co/blogs/journal/interview-with-author-sarah-langford</loc>
    <lastmod>2024-04-10T17:09:20+01:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0420/9557/5195/articles/IMG_0146.jpg?v=1712765360</image:loc>
      <image:title>Interview with author Sarah Langford</image:title>
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  <url>
    <loc>https://www.herdwear.co/blogs/journal/herd-x-cloth-work-collab</loc>
    <lastmod>2024-09-20T13:28:14+01:00</lastmod>
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    <image:image>
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      <image:title>HERD x Cloth.Work Collab</image:title>
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    <loc>https://www.herdwear.co/blogs/journal/sloe</loc>
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