Sustainable heritage knitwear using the finest wool from the North West of England
Knitwear from heart
Honest as the Earth herself, our knitwear is nature unfurled.
There is no harm, no squander, no toxicity, no needless travel.
Made in the best of English wool traditions and brought to life.
Our knitwear collections are all-natural complimentary pieces that embody and imbue all that is the HERD way.
For a 15% pre-order discount on the Lytham Collection, use code LYTHAMPREORDER at checkout until the end of April.
Wool from heaven
We make our yarns from fleece to fibre, and they are comparable in softness and incomparable in lustre with the finest grades of wool from anywhere in the world.
Grown and made in the Northern Uplands of Yorkshire, Lancashire and Cumbria.
Knitted into garments or spun to DK weight for the joyful knitting of heirlooms.