In the good jumper guide this weekend in the Sunday Times Style, Ruth Rands founder of Herd gave some advice to Fashion Editor Jane McFarland on caring for knitwear.
She said: "I asked for tips from Ruth Rands, who last autumn launched Herd, a made-in-England label that uses 100 per cent traceable wool from sheep farmers in Lancashire and Yorkshire.
So what - I hear you ask - is the connection between wool and seaweed? Well, as well as founding Herd I also run a wild, organic seaweed company called Atlantic Kitchen, which I founded in 2012.
The connection to me is completely natural - both are abundant, local, native raw materials that grow in perfect quality, seasonally, without inputs or cultivation. Both are brilliant sequesters of carbon, meaning their growth locks atmospheric carbon into the soil, or ocean bed or into the lustrous locks that become knitwear.