Rosanna Falconer looks ahead to Sustainability in 2021 for Eco-Age
Ruth Rands advises on knitwear care in the Sunday Times Style magazine
In the good jumper guide this weekend in the Sunday Times Style, Ruth Rands founder of Herd gave some advice to Fashion Editor Jane McFarland on caring for knitwear.
She said: "I asked for tips from Ruth Rands, who last autumn launched Herd, a made-in-England label that uses 100 per cent traceable wool from sheep farmers in Lancashire and Yorkshire.
HERD featured in The Telegraph on Sunday
HERD is featured in Stylist's knitwear edit
Herd featured in the Lust List at Pebble Magazine
Well respected sustainability website Pebble included Herd in their Lust List this week! Here's what they said...
Country & Town House newsletter mentions HERD
Precious raw materials: seaweed and wool
So what - I hear you ask - is the connection between wool and seaweed? Well, as well as founding Herd I also run a wild, organic seaweed company called Atlantic Kitchen, which I founded in 2012.
The connection to me is completely natural - both are abundant, local, native raw materials that grow in perfect quality, seasonally, without inputs or cultivation. Both are brilliant sequesters of carbon, meaning their growth locks atmospheric carbon into the soil, or ocean bed or into the lustrous locks that become knitwear.
We were delighted this morning by a mention in GRAZIA magazine by Polly Vernon: "A heady mix of sustainability and fashionability....
Counting Sheep by Philip Walling, pub. 2015
There's something that happens when we are told about something so perfect, so in alignment with everything that we could...
We shot the first Herd collection for A/W2020 in late September at Wyresdale Park in Lancashire, the spiritual home of...
I, Ruth, (hello) have spent the past two years deep in the worlds of sheep farming, fleece, wool, knitwear design,...
