Journal

Exploring the Madder Root

Exploring the Madder Root

By Ruth Rands

A strong rooted plant with rich leafy greens and tiny yellow flowers, madder has been a staple source of dye colour for thousands of years. The plant contains alizarin - an organic compound that produces a prominent red known historically as one of the most valuable colours known to man.

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LOCAL, NATURAL, REGENERATIVE

LOCAL, NATURAL, REGENERATIVE

By Ruth Rands

These words reflect Herd's core values - Local, Natural and Regenerative. We make our yarn and garments from field to finishing within...

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Rosanna Falconer looks ahead to Sustainability in 2021 for Eco-Age

Rosanna Falconer looks ahead to Sustainability in 2021 for Eco-Age

By Ruth Rands

Rosanna Falconer wears a HERD Wyre Jumper in Ecru in for her feature in Eco-Age magazine online entitled: "From Reset to Regeneration: What Does Sustainability Look Like in 2021?". Here she raises the question of how consumers and brands are going to catalyse the changes that need to be made to improve the sustainability and social impact issues of fashion in 2021, and poses Regeneration as one of the top solutions. 

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Ruth Rands advises on knitwear care in the Sunday Times Style magazine

Ruth Rands advises on knitwear care in the Sunday Times Style magazine

By Ruth Rands

In the good jumper guide this weekend in the Sunday Times Style, Ruth Rands founder of Herd gave some advice to Fashion Editor Jane McFarland on caring for knitwear. 

She said: "I asked for tips from Ruth Rands, who last autumn launched Herd, a made-in-England label that uses 100 per cent traceable wool from sheep farmers in Lancashire and Yorkshire. 

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HERD featured in The Telegraph on Sunday

HERD featured in The Telegraph on Sunday

By Ruth Rands

"This is the new forward-thinking approach fashion will (and should) take in the next 10 years. It takes a small brand like Herd to prove that genuine, unblemished, sustainable fashion can be stylish and homegrown." Ginnie Chadwyck-Healey

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HERD is featured in Stylist's knitwear edit

HERD is featured in Stylist's knitwear edit

By Ruth Rands

We were thrilled to see HERD featured in Stylist's A/W20 season's sustainable knitwear edit, alongside other incredible knitwear brands doing great work in terms of traceability, using recycled fibres and ensuring supply chains are ethically managed. 

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Country & Town House newsletter mentions HERD

Country & Town House newsletter mentions HERD

By Ruth Rands

Herd was featured by the lovely Lucy Cleland in the Country & Town House newsletter this week with a plug for our local, English sourcing and manufacturing. 

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Image of dried wild sugarkelp seaweed and greasy bluefaced leicester fleece

Precious raw materials: seaweed and wool

By Ruth Rands

So what - I hear you ask - is the connection between wool and seaweed? Well, as well as founding Herd I also run a wild, organic seaweed company called Atlantic Kitchen, which I founded in 2012.

The connection to me is completely natural - both are abundant, local, native raw materials that grow in perfect quality, seasonally, without inputs or cultivation. Both are brilliant sequesters of carbon, meaning their growth locks atmospheric carbon into the soil, or ocean bed or into the lustrous locks that become knitwear.

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GRAZIA features Herd

GRAZIA features Herd

By Ruth Rands

We were delighted this morning by a mention in GRAZIA magazine by Polly Vernon: "A heady mix of sustainability and fashionability....

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