Journal

Spotlight on natural dyes for Earth Day 2021 🌍

By Ruth Rands
April 15, 2021

Our Earth Day initiative for this year is to spotlight our naturally dyed yarn - a process which we have...

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Rosanna Falconer looks ahead to Sustainability in 2021 for Eco-Age

By Ruth Rands
January 20, 2021

Rosanna Falconer wears a HERD Wyre Jumper in Ecru in for her feature in Eco-Age magazine online entitled: "From Reset to Regeneration: What Does Sustainability Look Like in 2021?". Here she raises the question of how consumers and brands are going to catalyse the changes that need to be made to improve the sustainability and social impact issues of fashion in 2021, and poses Regeneration as one of the top solutions.

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Ruth Rands advises on knitwear care in the Sunday Times Style magazine

By Ruth Rands
January 12, 2021

In the good jumper guide this weekend in the Sunday Times Style, Ruth Rands founder of Herd gave some advice to Fashion Editor Jane McFarland on caring for knitwear.

She said: "I asked for tips from Ruth Rands, who last autumn launched Herd, a made-in-England label that uses 100 per cent traceable wool from sheep farmers in Lancashire and Yorkshire.

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HERD featured in The Telegraph on Sunday

By Ruth Rands
January 12, 2021

"This is the new forward-thinking approach fashion will (and should) take in the next 10 years. It takes a small brand like Herd to prove that genuine, unblemished, sustainable fashion can be stylish and homegrown." Ginnie Chadwyck-Healey

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HERD is featured in Stylist's knitwear edit

By Ruth Rands
December 13, 2020

We were thrilled to see HERD featured in Stylist's A/W20 season's sustainable knitwear edit, alongside other incredible knitwear brands doing great work in terms of traceability, using recycled fibres and ensuring supply chains are ethically managed.

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Herd featured in the Lust List at Pebble Magazine

By Ruth Rands
December 04, 2020

Well respected sustainability website Pebble included Herd in their Lust List this week! Here's what they said...

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Country & Town House newsletter mentions HERD

By Ruth Rands
December 01, 2020

Herd was featured by the lovely Lucy Cleland in the Country & Town House newsletter this week with a plug for our local, English sourcing and manufacturing.

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Precious raw materials: seaweed and wool

By Ruth Rands
November 24, 2020

So what - I hear you ask - is the connection between wool and seaweed? Well, as well as founding Herd I also run a wild, organic seaweed company called Atlantic Kitchen, which I founded in 2012.

The connection to me is completely natural - both are abundant, local, native raw materials that grow in perfect quality, seasonally, without inputs or cultivation. Both are brilliant sequesters of carbon, meaning their growth locks atmospheric carbon into the soil, or ocean bed or into the lustrous locks that become knitwear.

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GRAZIA features Herd

By Ruth Rands
November 17, 2020

We were delighted this morning by a mention in GRAZIA magazine by Polly Vernon: "A heady mix of sustainability and fashionability....

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Counting Sheep by Philip Walling, pub. 2015

By Ruth Rands
October 21, 2020

A charming ovine amble into the history of the United Kingdom and lens through which to understand the changes in our landscape and farming methods since our ancient ancestors.