Journal

HERD featured in The Telegraph on Sunday

HERD featured in The Telegraph on Sunday

By Ruth Rands

"This is the new forward-thinking approach fashion will (and should) take in the next 10 years. It takes a small brand like Herd to prove that genuine, unblemished, sustainable fashion can be stylish and homegrown." Ginnie Chadwyck-Healey

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HERD is featured in Stylist's knitwear edit

HERD is featured in Stylist's knitwear edit

By Ruth Rands

We were thrilled to see HERD featured in Stylist's A/W20 season's sustainable knitwear edit, alongside other incredible knitwear brands doing great work in terms of traceability, using recycled fibres and ensuring supply chains are ethically managed. 

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Country & Town House newsletter mentions HERD

Country & Town House newsletter mentions HERD

By Ruth Rands

Herd was featured by the lovely Lucy Cleland in the Country & Town House newsletter this week with a plug for our local, English sourcing and manufacturing. 

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Image of dried wild sugarkelp seaweed and greasy bluefaced leicester fleece

Precious raw materials: seaweed and wool

By Ruth Rands

So what - I hear you ask - is the connection between wool and seaweed? Well, as well as founding Herd I also run a wild, organic seaweed company called Atlantic Kitchen, which I founded in 2012.

The connection to me is completely natural - both are abundant, local, native raw materials that grow in perfect quality, seasonally, without inputs or cultivation. Both are brilliant sequesters of carbon, meaning their growth locks atmospheric carbon into the soil, or ocean bed or into the lustrous locks that become knitwear.

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GRAZIA features Herd

GRAZIA features Herd

By Ruth Rands

We were delighted this morning by a mention in GRAZIA magazine by Polly Vernon: "A heady mix of sustainability and fashionability....

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Counting Sheep by Philip Walling, pub. 2015

Counting Sheep by Philip Walling, pub. 2015

By Ruth Rands

A charming ovine amble into the history of the United Kingdom and lens through which to understand the changes in our landscape and farming methods since our ancient ancestors. 

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