Journal

Image of dried wild sugarkelp seaweed and greasy bluefaced leicester fleece

Precious raw materials: seaweed and wool

By Ruth Rands

So what - I hear you ask - is the connection between wool and seaweed? Well, as well as founding Herd I also run a wild, organic seaweed company called Atlantic Kitchen, which I founded in 2012.

The connection to me is completely natural - both are abundant, local, native raw materials that grow in perfect quality, seasonally, without inputs or cultivation. Both are brilliant sequesters of carbon, meaning their growth locks atmospheric carbon into the soil, or ocean bed or into the lustrous locks that become knitwear.

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GRAZIA features Herd

GRAZIA features Herd

By Ruth Rands

We were delighted this morning by a mention in GRAZIA magazine by Polly Vernon: "A heady mix of sustainability and fashionability....

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Counting Sheep by Philip Walling, pub. 2015

Counting Sheep by Philip Walling, pub. 2015

By Ruth Rands

A charming ovine amble into the history of the United Kingdom and lens through which to understand the changes in our landscape and farming methods since our ancient ancestors. 

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