Journal

What's all the fluff?

What's all the fluff?

By Ruth Rands

October is Wool Month! Alongside the Campaign for Wool and other sustainable fashion organisations we are spending this month championing...

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AW22 Shoot

AW22 Shoot

By Ruth Rands

We are delighted to publish our AW22 Campaign Shoot today, 11th September 2022. Despite the torrential forecast the weather was a mix of cloud, showers and sun - the perfect September day. 

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Knits for the planet

Knits for the planet

By Ruth Rands

Here at HERD we have been glued to the updates coming in from COP26, the climate conference happening in Glasgow as we speak. So much so we thought it worth an additional newsletter this month to clarify what we want to hear from our leaders. Fashion is the most globally polluting industry after oil, above transportation including aviation. Fundamental changes in how we make and buy clothes are needed to reduce this impact. But it’s not all doom and gloom! There are simple things that could turn things around…. 

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Exploring the Madder Root

Exploring the Madder Root

By Ruth Rands

A strong rooted plant with rich leafy greens and tiny yellow flowers, madder has been a staple source of dye colour for thousands of years. The plant contains alizarin - an organic compound that produces a prominent red known historically as one of the most valuable colours known to man.

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