Here at HERD we have been glued to the updates coming in from COP26, the climate conference happening in Glasgow as we speak. So much so we thought it worth an additional newsletter this month to clarify what we want to hear from our leaders. Fashion is the most globally polluting industry after oil, above transportation including aviation. Fundamental changes in how we make and buy clothes are needed to reduce this impact. But it’s not all doom and gloom! There are simple things that could turn things around….
A strong rooted plant with rich leafy greens and tiny yellow flowers, madder has been a staple source of dye colour for thousands of years. The plant contains alizarin - an organic compound that produces a prominent red known historically as one of the most valuable colours known to man.
In the good jumper guide this weekend in the Sunday Times Style, Ruth Rands founder of Herd gave some advice to Fashion Editor Jane McFarland on caring for knitwear.
She said: "I asked for tips from Ruth Rands, who last autumn launched Herd, a made-in-England label that uses 100 per cent traceable wool from sheep farmers in Lancashire and Yorkshire.