Journal

Knits for the planet

Knits for the planet

By Ruth Rands

Here at HERD we have been glued to the updates coming in from COP26, the climate conference happening in Glasgow as we speak. So much so we thought it worth an additional newsletter this month to clarify what we want to hear from our leaders. Fashion is the most globally polluting industry after oil, above transportation including aviation. Fundamental changes in how we make and buy clothes are needed to reduce this impact. But it’s not all doom and gloom! There are simple things that could turn things around…. 

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Exploring the Madder Root

Exploring the Madder Root

By Ruth Rands

A strong rooted plant with rich leafy greens and tiny yellow flowers, madder has been a staple source of dye colour for thousands of years. The plant contains alizarin - an organic compound that produces a prominent red known historically as one of the most valuable colours known to man.

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LOCAL, NATURAL, REGENERATIVE

LOCAL, NATURAL, REGENERATIVE

By Ruth Rands

These words reflect Herd's core values - Local, Natural and Regenerative. We make our yarn and garments from field to finishing within...

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Rosanna Falconer looks ahead to Sustainability in 2021 for Eco-Age

Rosanna Falconer looks ahead to Sustainability in 2021 for Eco-Age

By Ruth Rands

Rosanna Falconer wears a HERD Wyre Jumper in Ecru in for her feature in Eco-Age magazine online entitled: "From Reset to Regeneration: What Does Sustainability Look Like in 2021?". Here she raises the question of how consumers and brands are going to catalyse the changes that need to be made to improve the sustainability and social impact issues of fashion in 2021, and poses Regeneration as one of the top solutions. 

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