
A festive pop-up, Kings Road Chelsea
We are excited to announce that we are one of the brands participating in a beautiful pop-up on the Kings...

Here at HERD we have been glued to the updates coming in from COP26, the climate conference happening in Glasgow as we speak. So much so we thought it worth an additional newsletter this month to clarify what we want to hear from our leaders. Fashion is the most globally polluting industry after oil, above transportation including aviation. Fundamental changes in how we make and buy clothes are needed to reduce this impact. But it’s not all doom and gloom! There are simple things that could turn things around….

Herd: Rebuilding the British wool industry
By Jessica Owens, in the World Textile Information Network, 23rd April 2021 Herd is championing British wool and knitwear and...

Spotlight on natural dyes for Earth Day 2021 🌍
Our Earth Day initiative for this year is to spotlight our naturally dyed yarn - a process which we have...

Rosanna Falconer looks ahead to Sustainability in 2021 for Eco-Age

Precious raw materials: seaweed and wool
So what - I hear you ask - is the connection between wool and seaweed? Well, as well as founding Herd I also run a wild, organic seaweed company called Atlantic Kitchen, which I founded in 2012.
The connection to me is completely natural - both are abundant, local, native raw materials that grow in perfect quality, seasonally, without inputs or cultivation. Both are brilliant sequesters of carbon, meaning their growth locks atmospheric carbon into the soil, or ocean bed or into the lustrous locks that become knitwear.

Counting Sheep by Philip Walling, pub. 2015