HERD in Country and Town House Magazine
Country and Town House Magazine featured our very own Patchwork Freckleton Jumper in their 'Conscious Creatives' Christmas gift guide. Our Freckleton...
HERD in The Evening Standard: planet-friendly Brit knits
Chloe Street emphasises the importance of using British wool and shines the spotlight on HERD's sustainable knits: "Warm, cosy knitwear is...
Precious raw materials: seaweed and wool
So what - I hear you ask - is the connection between wool and seaweed? Well, as well as founding Herd I also run a wild, organic seaweed company called Atlantic Kitchen, which I founded in 2012.
The connection to me is completely natural - both are abundant, local, native raw materials that grow in perfect quality, seasonally, without inputs or cultivation. Both are brilliant sequesters of carbon, meaning their growth locks atmospheric carbon into the soil, or ocean bed or into the lustrous locks that become knitwear.