What's all the fluff?

What's all the fluff?

By Ruth Rands

What's all the fluff?

October is Wool Month! Alongside the Campaign for Wool and other sustainable fashion organisations we are spending this month championing the fibre HERD knitwear is made from which alongside all it's incredible functional and planet-saving properties is also very versatile and beautiful. 

Who better qualified to expound on the virtues of wool than our very own King Charles III, Patron of the Campaign for Wool.  He says: 

“It is abundantly clear to me that we need to make changes to the way we think about the production, use and the disposal of clothing and textiles if we are going to get anywhere near to meeting the United Nations climate change goals set for the industry. A major part of that change has to be moving from a linear system to a circular one, where textiles and clothing are produced sustainably, enjoy long use, and are made using natural materials, specifically wool, which will biodegrade naturally and quickly at the end of their useful life”.

Watch this film 'Why Wool Matters' for more. 



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